Author Archives: creation
Mar
Branding is important for all businesses regardless of size. A strong brand prompts high recall and allows a business to differentiate itself from the herd. Strong brands also generally charge a premium so it\’s worthwhile investing time and effort in building your company brand. In 2012 Jeff Bezos, founder of Amazon, said; “Your brand is […]
Jan
Philip O\’Brien – Creation Media As we enter the third week of 2018 many people will have made (and broken?) New Year’s resolutions. Personal promises to improve the self. However how many of you business owners and managers have made the resolutions for your businesses? Can you honestly say that 2017 was a perfect […]
Jan
Philip O’Brien – Creation Media 18/01/17 I recently read two great articles on some of the reasons why Hillary Clinton lost the 2016 U.S. Presidential elections. Simon Dumencos excellent post mortem of Hillary’s doomed campaign in 9th Novembers Ad Age entitled “How Did Hillary Clinton Screw This Up? For Starters, Her Advertising Was All Wrong” […]
Dec
Creation Media: 2017 Marketing Trends – Philip O\’Brien Creation Media have put together our predictions for some of the marketing trends we think will go big(ger) in 2017. Some are obvious, some already exist and will continue to get bigger, and some are less obvious. How many will be right? Lets wait a year and […]
Oct
Philip O\’Brien Creation Media How to Comfortably present to the camera. The videos to accompany the First and Second blog posts can be accessed here https://www.youtube.com/watch?v=yY6WvfV6jDM and here https://www.youtube.com/watch?v=CXiAjtwnysM To view the video for this blog click here: https://youtu.be/S36ALRkgfgI An estimated 90% of people are termed visual, meaning they respond to visual cues. Therefore it is critical […]
Sep
Philip O\’Brien Creation Media 28/09/2016 Hello, welcome to the second blog in this series where we look at using video content to build your brand. In Part 1 we briefly mentioned types of video. Here we look at the various ways video can be used in more detail. The video of this blog is available […]
Sep
Philip O’Brien Creation Media 04/09/16 Lights, Camera, Customers! Video Blog: http://https://www.youtube.com/watch?v=OFD3A12nNU0 I recently delivered a workshop which focused on using video content to build brand. So I\’ve written a few blog posts to compliment the videos on this topic. This first post explains some of the basics around developing and creating content and how it can […]
Aug
Creation Media are delighted to be asked to deliver a 3 hour workshop as part of Leitrim Enterprise Week. Creation Media\’s Philip O\’Brien will be presenting the workshop in The Hive in Carrick on Shannon on the 10th March from 9.30am to 12.30pm. The workshop examines how companies create business stories which customers identify with […]
Apr
Philip O\’Brien – 29/08/16 Social Media, the great saviour of the small business. If I\’d a euro for every time I’d heard this comment! Social media has levelled the playing field in many respects. It allows smaller businesses with modest budgets to compete with bigger brands. Yet almost all businesses employ social media without realising […]