Philip O’Brien: Brand Strategist – Creation Media In a surprising turn of events, Google has announced its decision to retain third-party cookies on its Chrome browser, postponing their planned phase-out. This move has significant implications for the digital marketing landscape, particularly for small and medium-sized enterprises (SMEs) and start-ups. Let’s explore what this decision means […]
Category Archives: Marketing Strategy
09
Jul
Jul
Philip O’Brien, Brand Strategist Creation Media July 9, 2024 In the rapidly evolving landscape of 2024, building and maintaining a great brand has become more complex and nuanced than ever before. As consumer expectations shift and digital technologies continue to reshape our world, successful brands must adapt to stay relevant and impactful. Here are the […]
08
Feb
Feb
We look at our favourite AI tools and what they can offer when building digital marketing campaigns
15
Jan
Jan
It may seem obvious, but you must dedicate time to building and implementing your strategy. Ecommerce is driven both onsite and off site however both approaches require an investment of time to monitor and adjust each element. Align all your digital media channels to ensure these are interconnected and optimised. Businesses can benefit from using […]
EMail Marketing, Marketing Strategy, SEO
Search Engine Optimization is key to effective page ranking on Google and similar search engines
14
Jan
Jan
Why is SEO important? Research has shown that 75% of those searching do not pass the first page of results. So it’s crucial your business ranks in the first page and as high as possible. Achieving a good SEO score is not something that will be achieved instantly. It requires constant attention and adjustment and […]
01
Mar
Mar
Branding is important for all businesses regardless of size. A strong brand prompts high recall and allows a business to differentiate itself from the herd. Strong brands also generally charge a premium so it\’s worthwhile investing time and effort in building your company brand. In 2012 Jeff Bezos, founder of Amazon, said; “Your brand is […]
16
Jan
Jan
Philip O\’Brien – Creation Media As we enter the third week of 2018 many people will have made (and broken?) New Year’s resolutions. Personal promises to improve the self. However how many of you business owners and managers have made the resolutions for your businesses? Can you honestly say that 2017 was a perfect […]
Creation Media: 2017 Marketing Trends – Philip O\’Brien Creation Media have put together our predictions for some of the marketing trends we think will go big(ger) in 2017. Some are obvious, some already exist and will continue to get bigger, and some are less obvious. How many will be right? Lets wait a year and […]
Philip O\’Brien – 29/08/16 Social Media, the great saviour of the small business. If I\’d a euro for every time I’d heard this comment! Social media has levelled the playing field in many respects. It allows smaller businesses with modest budgets to compete with bigger brands. Yet almost all businesses employ social media without realising […]
… But Branding is only for big businesses Practical methods for branding small businesses. Philip O\’Brien Creation Media Updated 30/08/16 About 6 months ago I had a conversation with a business owner. The company has been established since the eighties. and recently expanded to a second location. She said she wanted marketing. I explained that marketing […]
