Google Analytics 4 – Are you ready? We’re in the final countdown to Google Analytics 4, (GA4), Googles much trailed replacement for Googles Universal Analytics which will sunset on July 1st 2023. This major shakeup has been flagged for a number of years and the next generation of Analytics which collects event-based data from both […]
Author Archives: creation sligo
29
Jul
Jul
Our team here at Creation Media have been very busy over the last 8 weeks working with the All-Ireland Business Foundation to achieve our Business All-Star Accreditation Certificate. This accreditation is an outstanding achievement and recognises the hard work and dedication of our team in providing a best in class service to all our customers. […]
15
Jan
Jan
It may seem obvious, but you must dedicate time to building and implementing your strategy. Ecommerce is driven both onsite and off site however both approaches require an investment of time to monitor and adjust each element. Align all your digital media channels to ensure these are interconnected and optimised. Businesses can benefit from using […]
EMail Marketing, Marketing Strategy, SEO
Search Engine Optimization is key to effective page ranking on Google and similar search engines
14
Jan
Jan
Why is SEO important? Research has shown that 75% of those searching do not pass the first page of results. So it’s crucial your business ranks in the first page and as high as possible. Achieving a good SEO score is not something that will be achieved instantly. It requires constant attention and adjustment and […]
01
Dec
Dec
Grow your business online with help through the Government’s National Digital Strategy. The expanded Trading Online Voucher Scheme is designed to assist small businesses with up to 10 employees to trade more online, boost sales and reach new markets. Participating in this scheme can make the process of trading online much easier for you. […]
01
Mar
Mar
Branding is important for all businesses regardless of size. A strong brand prompts high recall and allows a business to differentiate itself from the herd. Strong brands also generally charge a premium so it\’s worthwhile investing time and effort in building your company brand. In 2012 Jeff Bezos, founder of Amazon, said; “Your brand is […]
16
Jan
Jan
Philip O\’Brien – Creation Media As we enter the third week of 2018 many people will have made (and broken?) New Year’s resolutions. Personal promises to improve the self. However how many of you business owners and managers have made the resolutions for your businesses? Can you honestly say that 2017 was a perfect […]
Philip O’Brien – Creation Media 18/01/17 I recently read two great articles on some of the reasons why Hillary Clinton lost the 2016 U.S. Presidential elections. Simon Dumencos excellent post mortem of Hillary’s doomed campaign in 9th Novembers Ad Age entitled “How Did Hillary Clinton Screw This Up? For Starters, Her Advertising Was All Wrong” […]
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