In today’s digital landscape, securing your eCommerce WordPress website is more crucial than ever. With cybercriminals constantly evolving their tactics, protecting your online store, customer data, and reputation requires vigilance and proactive measures. This guide will walk you through essential steps to fortify your WordPress-based eCommerce site against potential threats. Keep WordPress and plugins […]
Author Archives: creation
Digital Marketing, eCommerce, Marketing Strategy
Google’s Cookie Retention: Implications for SMEs and Start-ups
06
Aug
Aug
Philip O’Brien: Brand Strategist – Creation Media In a surprising turn of events, Google has announced its decision to retain third-party cookies on its Chrome browser, postponing their planned phase-out. This move has significant implications for the digital marketing landscape, particularly for small and medium-sized enterprises (SMEs) and start-ups. Let’s explore what this decision means […]
09
Jul
Jul
Philip O’Brien, Brand Strategist Creation Media July 9, 2024 In the rapidly evolving landscape of 2024, building and maintaining a great brand has become more complex and nuanced than ever before. As consumer expectations shift and digital technologies continue to reshape our world, successful brands must adapt to stay relevant and impactful. Here are the […]
08
Feb
Feb
We look at our favourite AI tools and what they can offer when building digital marketing campaigns
04
Mar
Mar
Google Analytics 4 – Are you ready? We’re in the final countdown to Google Analytics 4, (GA4), Googles much trailed replacement for Googles Universal Analytics which will sunset on July 1st 2023. This major shakeup has been flagged for a number of years and the next generation of Analytics which collects event-based data from both […]
29
Jul
Jul
Our team here at Creation Media have been very busy over the last 8 weeks working with the All-Ireland Business Foundation to achieve our Business All-Star Accreditation Certificate. This accreditation is an outstanding achievement and recognises the hard work and dedication of our team in providing a best in class service to all our customers. […]
15
Jan
Jan
It may seem obvious, but you must dedicate time to building and implementing your strategy. Ecommerce is driven both onsite and off site however both approaches require an investment of time to monitor and adjust each element. Align all your digital media channels to ensure these are interconnected and optimised. Businesses can benefit from using […]
EMail Marketing, Marketing Strategy, SEO
Search Engine Optimization is key to effective page ranking on Google and similar search engines
14
Jan
Jan
Why is SEO important? Research has shown that 75% of those searching do not pass the first page of results. So it’s crucial your business ranks in the first page and as high as possible. Achieving a good SEO score is not something that will be achieved instantly. It requires constant attention and adjustment and […]
01
Dec
Dec
Grow your business online with help through the Government’s National Digital Strategy. The expanded Trading Online Voucher Scheme is designed to assist small businesses with up to 10 employees to trade more online, boost sales and reach new markets. Participating in this scheme can make the process of trading online much easier for you. […]