Category Archives: Digital Marketing

Google’s Cookie Retention: Implications for SMEs and Start-ups

Philip O’Brien: Brand Strategist – Creation Media In a surprising turn of events, Google has announced its decision to retain third-party cookies on its Chrome browser, postponing their planned phase-out. This move has significant implications for the digital marketing landscape, particularly for small and medium-sized enterprises (SMEs) and start-ups. Let’s explore what this decision means […]

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