Tag Archives: Brand

What Makes a Great Brand in 2024

Philip O’Brien, Brand Strategist Creation Media July 9, 2024 In the rapidly evolving landscape of 2024, building and maintaining a great brand has become more complex and nuanced than ever before. As consumer expectations shift and digital technologies continue to reshape our world, successful brands must adapt to stay relevant and impactful. Here are the […]

Lessons From America: What your business can learn from the U.S election

Philip O’Brien – Creation Media 18/01/17 I recently read two great articles on some of the reasons why Hillary Clinton lost the 2016 U.S. Presidential elections. Simon Dumencos excellent post mortem of Hillary’s doomed campaign in 9th Novembers Ad Age entitled “How Did Hillary Clinton Screw This Up? For Starters, Her Advertising Was All Wrong” […]

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