Philip O’Brien, Brand Strategist Creation Media July 9, 2024 In the rapidly evolving landscape of 2024, building and maintaining a great brand has become more complex and nuanced than ever before. As consumer expectations shift and digital technologies continue to reshape our world, successful brands must adapt to stay relevant and impactful. Here are the […]
Category Archives: Branding
Philip O’Brien – Creation Media 18/01/17 I recently read two great articles on some of the reasons why Hillary Clinton lost the 2016 U.S. Presidential elections. Simon Dumencos excellent post mortem of Hillary’s doomed campaign in 9th Novembers Ad Age entitled “How Did Hillary Clinton Screw This Up? For Starters, Her Advertising Was All Wrong” […]
Philip O\’Brien Creation Media How to Comfortably present to the camera. The videos to accompany the First and Second blog posts can be accessed here https://www.youtube.com/watch?v=yY6WvfV6jDM and here https://www.youtube.com/watch?v=CXiAjtwnysM To view the video for this blog click here: https://youtu.be/S36ALRkgfgI An estimated 90% of people are termed visual, meaning they respond to visual cues. Therefore it is critical […]
Philip O\’Brien Creation Media 28/09/2016 Hello, welcome to the second blog in this series where we look at using video content to build your brand. In Part 1 we briefly mentioned types of video. Here we look at the various ways video can be used in more detail. The video of this blog is available […]
… But Branding is only for big businesses Practical methods for branding small businesses. Philip O\’Brien Creation Media Updated 30/08/16 About 6 months ago I had a conversation with a business owner. The company has been established since the eighties. and recently expanded to a second location. She said she wanted marketing. I explained that marketing […]