Author Archives: philip obrien

Securing Your eCommerce WordPress Website: Essential Steps for Online Retailers

  In today’s digital landscape, securing your eCommerce WordPress website is more crucial than ever. With cybercriminals constantly evolving their tactics, protecting your online store, customer data, and reputation requires vigilance and proactive measures. This guide will walk you through essential steps to fortify your WordPress-based eCommerce site against potential threats. Keep WordPress and plugins […]

Google’s Cookie Retention: Implications for SMEs and Start-ups

Philip O’Brien: Brand Strategist – Creation Media In a surprising turn of events, Google has announced its decision to retain third-party cookies on its Chrome browser, postponing their planned phase-out. This move has significant implications for the digital marketing landscape, particularly for small and medium-sized enterprises (SMEs) and start-ups. Let’s explore what this decision means […]

What Makes a Great Brand in 2024

Philip O’Brien, Brand Strategist Creation Media July 9, 2024 In the rapidly evolving landscape of 2024, building and maintaining a great brand has become more complex and nuanced than ever before. As consumer expectations shift and digital technologies continue to reshape our world, successful brands must adapt to stay relevant and impactful. Here are the […]

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