Regardless of whether your business is Business to Business, (B2B), or Business to Consumer (B2C), or a combination of both, it is absolutely essential that it you have access to accurate, current data.
Creation Media deliver professional and reliable market research and analysis across a range of sectors.
We deliver customised research solutions to businesses regardless of size.
Vital business decisions rely on precise data from market research. This allows companies to allocate resources, plan projects and campaigns or present to potential partners, customers or investors.
Philip O’Brien of Creation Media conducted market research on behalf of Whiteside’s Supervalu Ballisodare Co. Sligo in April 2016.The research was requested to understand customer attitudes and satisfaction levels with the store.
We were very happy with both the process and the outcome of the research.
Creation Media provided a relevant focus group and met with the store in advance of developing the focus questions.
The final report was very useful and detailed and we felt it provided good value for money. The information delivered allowed us to focus on certain areas and further improve our customer service.
We will be working with Creation Media again in the future and would recommend the company to others.
Cecil Whiteside
Creation Media deliver quality market research, actively managing each project phase to ensure our clients receive accurate, relevant analysis on which to base important business decisions.
Our data collection agents are fully briefed and supported and data is analysed in real time which facilitates adherence to the agreed objectives.
Standards are maintained through constant rigorous checks on samples of research which examine standards of professionalism, accuracy and the explanations of issues such as confidentiality.
Creation Media undertake both Quantitative and Qualitative methodology using both primary and secondary research. We employ a wide range of methods which are selected to maximise relevant insight including phone and online research, and face to face research such as surveys, interviews and focus groups. These are employed to collect data and examine attitudinal and behavioural activity and opinions which can then be analysed.
There are many reasons why organisations decide to conduct research:
Brand Research
Advertising Research
Customer Satisfaction Surveys
Ongoing or Specific Evaluations
Brand Research
This may be undertaken for many reasons such as brand positioning.
How your customers and non-customers perceive your company and your competitors is critical positioning information. Brand research provides solid data allowing businesses to identify strengths and weaknesses, opportunities and threats.
How your customers and non-customers perceive your company and your competitors is critical positioning information. Brand research provides solid data allowing businesses to identify strengths and weaknesses, opportunities and threats.
Advertising Research
This may be undertaken to quantify the effectiveness of communications strategies on brand positioning and achieving stated targets. Research prior to copy development and commitment to purchase paid media will maximise the penetration level and connections to the target consumers
Ongoing research over time allows for refinement of message, better use of marketing channels and increased Return On Investment through increased market share, customer satisfaction and sales.
Customer Satisfaction Surveys
Ongoing customer research allows measurement of customer satisfaction with the products, service levels and overall customer experience of both the brand conducting research and competitors.
By tracking customer satisfaction companies may identify areas for further improvement and development of brand touchpoints
Ongoing or Specific Evaluations
- These may be planned into the research schedule or companies may require research focussed on specific projects.
- New Product Feasibility & Development Research
- Campaign Analysis on media and promotional activity
- Price Research including price comparison and price point surveying
Contact us to discuss your Market Research requirements: EMAIL
SECRET SHOPPER
Creation Media provide a complete Secret Shopper service.
Secret Shopping sometimes referred to as Mystery shopping is a process where individuals posing as customers visit a business and asses a variety of criteria such as product display, customer service and customer experience or store layout and facilities.
Secret Shoppers complete a detailed and objective report immediately after completing the assignment.
Only relevant information is obtained.
Comprehensive reports are compiled and analysed.
Creation Shopper Services employ realistic shoppers ensuring authentic feedback on your businesses systems and customer journeys.
As customer feedback becomes increasingly integral to how companies operate it has become essential to understand the customer experience.
Customers view your brand through touchpoints such as advertising, word of mouth and brand reputation.
Therefore it is of vital importance to understand how the customer interacts with your brand experience. Relevant factors may include store traffic patterns, placement of products and Point Of Purchase, (POP), materials, customer service experience, stock levels and after service care.
Advantages of employing Creation Shopper Services include improved levels of customer retention, enhanced reputation and brand image and increased sales, cash flow and profitability.
Contact us to discuss your Secret Shopper requirements: EMAIL
- + Market Research & Analysis
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MARKET RESEARCH & ANALYSIS
Regardless of whether your business is Business to Business, (B2B), or Business to Consumer (B2C), or a combination of both, it is absolutely essential that it you have access to accurate, current data.
Creation Media deliver professional and reliable market research and analysis across a range of sectors.
We deliver customised research solutions to businesses regardless of size.
Vital business decisions rely on precise data from market research. This allows companies to allocate resources, plan projects and campaigns or present to potential partners, customers or investors.
Philip O’Brien of Creation Media conducted market research on behalf of Whiteside’s Supervalu Ballisodare Co. Sligo in April 2016.
The research was requested to understand customer attitudes and satisfaction levels with the store.
We were very happy with both the process and the outcome of the research.
Creation Media provided a relevant focus group and met with the store in advance of developing the focus questions.
The final report was very useful and detailed and we felt it provided good value for money. The information delivered allowed us to focus on certain areas and further improve our customer service.
We will be working with Creation Media again in the future and would recommend the company to others.
Cecil WhitesideCreation Media deliver quality market research, actively managing each project phase to ensure our clients receive accurate, relevant analysis on which to base important business decisions.
Our data collection agents are fully briefed and supported and data is analysed in real time which facilitates adherence to the agreed objectives.
Standards are maintained through constant rigorous checks on samples of research which examine standards of professionalism, accuracy and the explanations of issues such as confidentiality.Creation Media undertake both Quantitative and Qualitative methodology using both primary and secondary research. We employ a wide range of methods which are selected to maximise relevant insight including phone and online research, and face to face research such as surveys, interviews and focus groups. These are employed to collect data and examine attitudinal and behavioural activity and opinions which can then be analysed.
There are many reasons why organisations decide to conduct research:
Brand ResearchAdvertising ResearchCustomer Satisfaction SurveysOngoing or Specific EvaluationsBrand Research
This may be undertaken for many reasons such as brand positioning.
How your customers and non-customers perceive your company and your competitors is critical positioning information. Brand research provides solid data allowing businesses to identify strengths and weaknesses, opportunities and threats.Advertising Research
This may be undertaken to quantify the effectiveness of communications strategies on brand positioning and achieving stated targets. Research prior to copy development and commitment to purchase paid media will maximise the penetration level and connections to the target consumers
Ongoing research over time allows for refinement of message, better use of marketing channels and increased Return On Investment through increased market share, customer satisfaction and sales.Customer Satisfaction Surveys
Ongoing customer research allows measurement of customer satisfaction with the products, service levels and overall customer experience of both the brand conducting research and competitors.
By tracking customer satisfaction companies may identify areas for further improvement and development of brand touchpointsOngoing or Specific Evaluations
- These may be planned into the research schedule or companies may require research focussed on specific projects.
- New Product Feasibility & Development Research
- Campaign Analysis on media and promotional activity
- Price Research including price comparison and price point surveying
Contact us to discuss your Market Research requirements: EMAIL - + Secret Shopper
-
SECRET SHOPPER
Creation Media provide a complete Secret Shopper service.
Secret Shopping sometimes referred to as Mystery shopping is a process where individuals posing as customers visit a business and asses a variety of criteria such as product display, customer service and customer experience or store layout and facilities.
Secret Shoppers complete a detailed and objective report immediately after completing the assignment.
Only relevant information is obtained.
Comprehensive reports are compiled and analysed.
Creation Shopper Services employ realistic shoppers ensuring authentic feedback on your businesses systems and customer journeys.
As customer feedback becomes increasingly integral to how companies operate it has become essential to understand the customer experience.
Customers view your brand through touchpoints such as advertising, word of mouth and brand reputation.
Therefore it is of vital importance to understand how the customer interacts with your brand experience. Relevant factors may include store traffic patterns, placement of products and Point Of Purchase, (POP), materials, customer service experience, stock levels and after service care.
Advantages of employing Creation Shopper Services include improved levels of customer retention, enhanced reputation and brand image and increased sales, cash flow and profitability.
Contact us to discuss your Secret Shopper requirements: EMAIL